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The Team

Jorge Cruise and Stephan Peeler are grateful for the exceptional founders, operators, doctors, and advisors helping build ZERO HUNGER WATER registered.

Jorge Cruise and Stephan Peeler
Left to right: Jorge Cruise, Stephan Peeler.

Jorge Cruise

Co-founder

A 13-time #1 New York Times bestselling longevity author with 39 books and 10.5 million books sold in 16 languages. His career launched on The Oprah Winfrey Show, and his protocols have followed Khloe Kardashian, Jennifer Lopez, Steve Harvey, Bill Clinton, and Dorinda Medley. He hosts the Jorge Cruise Podcast, with 125,000+ listeners. Over 30 years he developed his More Time Protocol method to maximize longevity — built on three principles. The first is time-restricted eating, which activates autophagy; autophagy is what shrinks visceral belly fat first. ZERO HUNGER WATER registered is the daily foundation because it quiets hunger. The second is restoring lost lean muscle; the third is circadian recovery sleep.

Stephan Peeler

Co-founder

Stephan is Jorge's Sigma Chi fraternity brother, and his family's roots trace directly to the founding of Cheerwine — the legendary cherry soft drink created in Salisbury, North Carolina in 1917 and family-owned for 109 years. He grew up watching what it looks like when a beverage earns a century of loyalty. Stephan is also a builder in his own right — founder of Carolina Malt House and Peelers Apparel. What Stephan brings to ZERO HUNGER WATER registered isn't a spreadsheet about beverage — it's family memory about what it feels like when a community falls in love with a brand and keeps loving it for generations.

Jorge Cruise and Jake Solomon
Left to right: Jorge Cruise, Jake Solomon.

Jake Solomon

Chief Operating Officer

If Stephan is the beverage DNA, Jake is the hands actually building the product. While still in college at San Diego State, Jake co-founded Bold Brew Coffee, scaled it to over 500 retailers across all 50 states, and served as CEO until 2020. Today he runs Solomon CPG Consulting in San Diego — a CPG expert in every sense of the word. Without Jake, ZERO HUNGER WATER registered is an idea. With Jake, it’s a product.

Advisory team

Tap a name to read their bio below.

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