The team
A simple idea, built by two founders who've spent decades helping people feel better in their bodies.
Jorge Cruise
Co-founder
#1 New York Times bestselling author, 13 books, 8 million copies in print — including 8 Minutes in the Morning (2001), with a foreword by Anthony Robbins. Featured on Oprah, Dr. Oz, Today, GMA, View, and Rachael Ray. 25 years teaching one idea: the belly goes first when you control hunger — and you control hunger by giving the body what it actually needs. Zero Hunger Water is the daily ritual that makes the Belly Goes First philosophy actionable. He created Zero Hunger Water because the protocol that built his belly-first results for 25 years deserved a daily ritual anyone could drink.
Stephan Peeler
Co-founder
Stephan is Jorge's Sigma Chi fraternity brother, and his family's roots trace directly to the founding of Cheerwine — the legendary cherry soft drink created in Salisbury, North Carolina in 1917 and family-owned for 109 uninterrupted years. He grew up watching what it looks like when a beverage earns a century of loyalty. Stephan is also a builder in his own right — founder of Carolina Malt House and Peelers Apparel. What he brings to Zero Hunger Water isn't a spreadsheet about beverage — it's family memory about what it feels like when a community falls in love with a brand and keeps loving it for generations.
Jake Solomon
Chief Operating Officer
If Stephan is the beverage DNA, Jake is the hands actually building the product. While still in college at San Diego State, Jake co-founded a beverage company called Bold Brew Coffee, scaled it to over 500 retailers across all 50 states, and served as CEO until 2020. Today he runs Solomon CPG Consulting in San Diego — a CPG expert in every sense of the word. Without Jake, Zero Hunger Water is an idea. With Jake, it's a product.