The Team

Jorge Cruise is a 13-time New York Times bestselling author, fitness trainer, and longevity coach whose career spans three decades. After graduating from UC San Diego, he began training clients at the Sporting Club at the Aventine in La Jolla, with Tony Robbins and his family among his first clients. His 1998 appearance on The Oprah Winfrey Show brought his approach to a national audience.

Since then, Jorge has written 39 books, with more than 10.5 million copies sold in over sixteen languages, and brought his work to television, magazines, and the Jorge Cruise Podcast. At 55, the father of two sons remains a living case study of the habits he teaches.

ZERO HUNGER WATER® is his passion project and the culmination of that career. Planned for early 2027, it brings his work into a daily routine alongside his upcoming 40th book, MORE TIME PROTOCOL, and Virtual Jorge. Together with co-founder Stephan Peeler, he is building around a simple mission: helping people feel stronger, live healthier, and make the most of the years ahead.

Source: my press kit

Stephan Peeler is a designer, entrepreneur, and Jorge’s Sigma Chi fraternity brother. As founder of Peelers Apparel, he turns an active lifestyle into thoughtfully designed performance clothing, combining technical comfort, fit, and everyday style. LA Weekly profiled his approach in 2023, highlighting the product details and customer focus behind his growing brand. His entrepreneurial background also includes Carolina Malt House, which supplies locally sourced malt to craft beverage producers.

Stephan’s family roots connect him to Cheerwine, the cherry soda created in Salisbury, North Carolina, in 1917. That heritage offers a lasting example of how a beverage can become part of a community’s identity. The annual Cheerwine Festival, held in May, brings music, food, local makers, and tens of thousands of fans together in its hometown.

At ZERO HUNGER WATER®, Stephan brings a sense of belonging and community inspired by his family’s generations-long tradition. He and Jorge hope to create an annual gathering in San Diego, potentially beginning around 2028, where people can meet, connect, and celebrate a shared commitment to time-restricted eating and longevity.