The Team
A simple idea, built by two founders who've spent decades helping people feel better in their bodies.
Jorge Cruise
Co-founder
A 13-time #1 New York Times bestselling longevity author with 40 books and 8 million copies sold in 16 languages. His career launched on The Oprah Winfrey Show, and his protocols have followed Khloe Kardashian, Jennifer Lopez, Steve Harvey, Bill Clinton, and Dorinda Medley. He hosts the Jorge Cruise Podcast, with 125,000+ listeners. Over 30 years he developed his More Time Protocol method to maximize longevity — built on three principles. The first, and his life's work, is that your belly goes first: waist circumference is the number-one indicator of longevity, and Zero Hunger Water is the daily foundation of it all. The second is restoring lost lean muscle; the third is circadian recovery sleep.
His newest book, More Time Protocol™, is the 8-hour method that shifts your lifespan to its maximum — and the first 100 Founders who join the $97/month coaching get a free downloadable copy before anyone else. It is Jorge's 40th book, available exclusively to the Zero Hunger Water community first.
Stephan Peeler
Co-founder
Stephan is Jorge's Sigma Chi fraternity brother, and his family's roots trace directly to the founding of Cheerwine — the legendary cherry soft drink created in Salisbury, North Carolina in 1917 and family-owned for 109 uninterrupted years. He grew up watching what it looks like when a beverage earns a century of loyalty. Stephan is also a builder in his own right — founder of Carolina Malt House and Peelers Apparel. What he brings to Zero Hunger Water isn't a spreadsheet about beverage — it's family memory about what it feels like when a community falls in love with a brand and keeps loving it for generations.
Jake Solomon
Chief Operating Officer
If Stephan is the beverage DNA, Jake is the hands actually building the product. While still in college at San Diego State, Jake co-founded a beverage company called Bold Brew Coffee, scaled it to over 500 retailers across all 50 states, and served as CEO until 2020. Today he runs Solomon CPG Consulting in San Diego — a CPG expert in every sense of the word. Without Jake, Zero Hunger Water is an idea. With Jake, it's a product.
Advisory team
Tap a name to read their bio below.